As of November, many retail companies organize
various discount campaigns online and physically. We can see that high sales
figures have been achieved thanks to these discount campaigns of two months.
According to the researches, it is seen that 46% of the consumers prefer to
shop on the internet during the 2019 discount period in Turkey. Most of the
sales are made through e-commerce, which is growing its volume day by day. Due
to this growing volume, e-commerce is becoming the most important channel of
retail companies.
It is an important factor in minimizing the problems
that may arise if this process, which consists of many stages, is carried out
in a planned manner for companies, as well as with the right business partners.
With the importance of speed and no-damage issues in the technology age we are
in, it has become impossible to ignore the effect of logistics management on
e-commerce. As Sertrans Logistics, we provide services to many local and global
brands in the field of e-logistics. With this experience of more than 10 years,
we have compiled for you the points that should be considered especially during
busy periods such as the discount period.
Recognizing
and Segmenting Customer Profile
The rapid change of needs and expectations in
today's world requires a controlled research. To ensure that the products or
services you will sell appeal to your target audience and meet the required
criteria, it is very important to have a good command of the target audience
profile to create a successful campaign process. Anticipating the risks that
may occur during the discount period will allow you to prevent possible crises.
Use
of Social Media
Social media channels, which have a significant
increase in the number of users in recent years and include many target
audiences, have become one of the most important channels to announce the
discount campaigns of the brands. During the campaign period, you can benefit
from a variety of benefits with a more effective use of social media with
special works for each channel.
You can direct your website by organizing campaigns
where specially prepared visuals and videos are predominant on Instagram and
Facebook channels, which have a higher number of users than other channels.
Thus, you can build a more intimate relationship with your own customer
portfolio. You can run the information flow of your campaigns on Twitter, which
increases the number of users every year. You can inform a large number of
users of your campaigns with the video content you will prepare for Youtube.
You can create a custom customer portfolio for your brand with the use of
effective hashtags.
Personalized
Customer Experience
One of the most important ways of high sales rates
during campaign periods is to make the people you want to sell your products
feel special. Providing personalized experiences specific to the profiles you
create in your target audience research will enable you to progress more
target-oriented. The promotion of the product you want to sell to the target
audience will ensure that the perception that may arise against your brand is
positive.
Mailing
and Sms Management
Delivering your pre-prepared campaigns to the right
people at the right times via sms and e-mail ensures that the interest in your
campaign is concentrated. You can attract the attention of potential customers
with personalized messages and notifications that you will send discount
opportunities.
Web
Page Control
Most of the sales you will make during discount
periods will be made through your web page and mobile applications. Your web
pages, which will contain many products that will meet the expectations of your
customers, require careful and hard work during these intense discount periods,
where you can reach high sales figures. Providing the customers with many
features such as the information and prices of the products you will sell will
ensure that you prevent problems from occurring. It would be the right approach
to collaborate with professional companies to provide a safe and effective
shopping environment.
You can increase the interaction with animated
banner works on your web pages. By choosing a more useful interface, you can
increase the time your customers spend on your web pages.
Choosing
the Right Business Partner in E-Commerce Logistics
Experience, physical conditions and expertise in
e-commerce logistics are among the most important issues for a successful
operation. In this period of increasing demand, it is the right choice to work
with a reliable business partner who can meet the demands in terms of capacity
and capability.
Thanks to its experience in e-commerce logistics for
more than ten years and its strong infrastructure, Sertrans Logistics manages
your e-commerce logistics seamlessly and flawlessly during peak periods, and
directs your trade.