Outsourcing in E-commerce Logistics
One of the most
critical issues in e-commerce logistics today is to manage the supply chain
correctly.The right e-commerce logistics management is more important than
ever, especially in market conditions, where the importance of customer
satisfaction increases day by day. At this point, it has become very critical
to decide whether a company will manage its logistics processes over itself or
through an external source. So, what kind of advantages can companies get by
using outsourcing? Most importantly, when should companies switch to
When the world's
largest e-commerce platforms are examined, it will be seen that many of these
companies solve some of their logistics processes within the company. Some of
them tend to outsource. In this case, the rate varies from company to company.
There are also cases where this ratio is in favor of outsourcing 60% to 40% in
some companies. The main output of this decision is to distribute risk.
Because, while making the decision of outsourcing in the management of
logistics processes, one of the important metrics is to distribute the risk.
The 31-year company
experience of Sertrans also shows that the frequency of outsourcing is
increasing day by day in the management of many global scale companies and
local brands logistics processes. The most important reason of this increase is
the increasing volume of e-commerce every day, as well as the difficulties in
process management. At this point, it is clearly seen that outsourcing will
increase in e-commerce in the coming years.
What are the biggest advantages of outsourcing
Focus: Accurate outsourcing
allows you to use the time, information, staff and all other resources, which
are the most valuable treasure, in their most productive area, in their core
Flexibility: Accurate outsourcing
eases the control load on the business, giving the business flexibility.
Cost: Many studies show
that using accurate outsourcing in supply chain management provides companies
with 20% to 40% cost advantage.
Predictability: Allows you to see
clearly the costs that you may encounter today and tomorrow with Long-term contracts.
Technologies: With the right outsourcing and advanced IT infrastructure, it has the
power to meet all kinds of needs.
Management: In any unfavorable situation, the system can become completely
dysfunctional. In this case, outsourcing reduces this risk on companies.
Speed: When you choose the
right partner in supply chain management, your speed increases.
Satisfaction: An experienced outsourcing brings serious improvements to your service
level, which returns to you as customer satisfaction.
Despite all these
advantages, it has never been easier to decide on outsourcing in e-commerce
logistics. At this point, choosing the right partner is very critical.
Experience is the most important factor in choosing the right business partner.
Because working with a business partner who does not have the necessary
experience and infrastructure can bring you more harm than good.
So when is the right time for outsourcing?
When your desire to
grow increases: One of the most important elements of growth in e-commerce is
to establish correct supply chain management. That's why the right outsourcing
helps you grow.
If Your Investment Opportunities Are Limited: Setting up a supply
chain management infrastructure has never been a cheap job. If you have limited
resources, it is very critical to use them correctly.
If You Have Speed Problem: The basic customer
expectation in e-commerce is to produce fast solutions in every environment.
Correct outsourcing will provide important advantages in this regard.
If You Want to Reduce the Risk: Managing all
logistics processes under one roof brings some risks. One way to reduce these
risks is outsourcing.
If Your Customer Complaints Increased: If you experience
difficulties, especially in managing customer demands, there may be problems in
Entering the New Market: Supply chain
management needs to be managed more accurately than ever before entering a new
When Expertise is Required: E-commerce logistics
always requires a lot of experience and expertise, and, it requires serious
knowledge contrary to popular belief.
If you have difficulties about managing your
costs: Cost management has always been the most important issue for companies.
The right partner can provide companies with significant advantages in the
field of e-commerce logistics.
As a result, correct
logistics process management is one of the most critical issues for companies
that want to grow in e-commerce. It is never easy to make the right choice in
this regard. It may be the right way to work with companies that have long
served in national and international companies that have developed themselves
in this field.