What is Omni Channel Logistics?
If we define it in its most basic
and superficial sense, omni channel means "multi-channel" and can be
defined as a strategy that brands have started to prefer, especially with the
rise of online sales platforms today. This method that allows brands to
communicate quickly, effectively and personally with both online and physical
customers, this method aims to stay in constant interaction with customers and
thus increase their sales. Therefore, the aim is to be able to touch the target
consumer through as many sales channels as possible.
What are the
Profits and Benefits of the Omni Channel Strategy?
Brands are responsible for
preparing all the facilities necessary for their customers to shop without
limit. It is one of the most important criteria for a brand to be preferred,
that customers have an unlimited shopping experience, and the shopping process
is carried out quickly and in the desired manner. No customer wants the product
they purchased to be delivered after a long time, and sometimes incorrectly. Omni
channel new generation transportation services are activated in order to carry
out the shopping link between the brand and customers smoothly. Fast and smooth
completion of the purchasing step also greatly affects the identity, value and
sustainability of a brand. By using omni channel logistics systems, you can
enable your brand to grow rapidly.
What You Can
Get With the Omni Channel Approach?
·
You can have
channels based on both interactive and mass communication.
·
You can take
advantage of using retail areas, physical and online stores, direct marketing,
customer contact points, mobile and social media channels.
·
All your
channels become integrated with each other.
·
You interact
with customers, retail points and brand channels.
·
You can manage
all owned channels seamlessly from a common point.
·
You can easily
follow up stock.
·
You can
increase customer satisfaction.
Being
Successful in Omni Channel Logistics
In order to manage a successful
omni channel logistics operation, it is important to understand the customer
needs correctly as well as to design the organizational structure in accordance
with the omni channel dynamics. Determining the requirements for a correct omni
channel management is the first issue to be resolved. Issues such as what needs
in which areas and what should be redesigned should be carefully determined. Especially
the correct functioning of logistics processes is critical to the success of
the process. Because any failure in these logistics processes may cause the
entire structure to collapse. For this reason, choosing the right business
partner in the management of logistics processes is one of the most critical
decisions of the process.
As soon as any company decides to use
the omni channel strategy, its products naturally become accessible from many
channels. At this point, the most critical issue is that it is imperative that
inventories are integrated into all sales channels and managed correctly. The
biggest challenge of the omni channel structure; The customer has the
opportunity to switch easily from one channel to another during the purchase. At
this point, it is critical to monitor customer behavior instantaneously and
flow data to warehouse management systems in real time, and to manage stocks
correctly on this system. As a result, the whole process from the goods on
board to the product in the warehouse must be managed flawlessly in omni
channel logistics. This requires serious experience and knowledge.
At the end of the day, success in
the omni channel is achieved through coordinated management of B2B and B2C
logistics. Therefore, it is a necessity to organize all processes according to
the relevant target customer needs. In order to create a smooth workflow, we
recommend that you work with an experienced business partner who has
international experience and has the capacity and capabilities to manage all
processes such as inventory, delivery, etc. that offer end-to-end solutions. Other
solutions will bring you harm, not benefit, contrary to your expectations.