Correct Peak Management
Even
though these tempting days with special discount periods such as New Year,
Black Friday or large volumes created by the end of season periods, are
expected by retailers, they can bring huge problems if they are not managed properly.
For this reason, peak management has perhaps become one of the most important
elements of logistics. Especially with the increasing e-commerce volume,
management of these processes has become much more critical.
The
first rule of managing busy days is that the team has experience managing the
busy period. This factor is perhaps the most important requirement of peak
management. We can say that Sertrans has accumulated a serious experience in
this sense by providing services to many national and international companies
in the field of e-logistics for about 10 years..
One
of the most important rules of successfully managing the busy period is
flexibility. It is possible to have a great flexibility to increase the
capacity four to five times in a very short period of time, then to go back to
normal levels and rise again, by managing this flexibility correctly. Of
course, this is not just an element of product capacity. You also need to
manage your human resources accordingly. If we explain this situation with an
example; It should not be an easy operation to increase an e-logistics
warehouse with an average team of 600 people to 1500 people within a week, then
to lower it to 800 people, then to increase it to over 2000. To do this, you
need to have both serious experience and serious flexibility.
Speed:
It
is a concept that you should keep in mind if you are doing e-commerce. You have
to be fast in every environment and in every condition. Of course, it is not
possible to escape from this concept in e-logistics. Because the customer wants
the order “right now”. Customer has no tolerance to wait for a product that the
consumer expects to be discounted for a long time. Therefore, rapid processing
of e-logistics solutions in peak periods is extremely critical.
Stock
Accuracy: Let's start with a data that
is a source of pride for Sertrans. We work with a stock accuracy rate of one
per thousand in e-logistics. Stock accuracy is becoming more critical during
peak periods, especially for brands to keep their promises to their customers.
Because during this period, the grievance created by a product that has been
out of stock due to faulty stock will return to you as a customer complaint and
therefore unhappy customer. That's why accurate stock management becomes more
important than ever in peak periods.
Experience,
speed, flexibility and stock accuracy are just some of the most important
concepts of e-logistics, especially during peak periods. Is the subject limited
only to these, of course not? We tried to provide information only on the most
important topics. It is essential to work with the right business partner to
manage this very complex process correctly.