Correct Peak Management

Even though these tempting days with special discount periods such as New Year, Black Friday or large volumes created by the end of season periods, are expected by retailers, they can bring huge problems if they are not managed properly. For this reason, peak management has perhaps become one of the most important elements of logistics. Especially with the increasing e-commerce volume, management of these processes has become much more critical.

The first rule of managing busy days is that the team has experience managing the busy period. This factor is perhaps the most important requirement of peak management. We can say that Sertrans has accumulated a serious experience in this sense by providing services to many national and international companies in the field of e-logistics for about 10 years..

One of the most important rules of successfully managing the busy period is flexibility. It is possible to have a great flexibility to increase the capacity four to five times in a very short period of time, then to go back to normal levels and rise again, by managing this flexibility correctly. Of course, this is not just an element of product capacity. You also need to manage your human resources accordingly. If we explain this situation with an example; It should not be an easy operation to increase an e-logistics warehouse with an average team of 600 people to 1500 people within a week, then to lower it to 800 people, then to increase it to over 2000. To do this, you need to have both serious experience and serious flexibility.

Speed: It is a concept that you should keep in mind if you are doing e-commerce. You have to be fast in every environment and in every condition. Of course, it is not possible to escape from this concept in e-logistics. Because the customer wants the order “right now”. Customer has no tolerance to wait for a product that the consumer expects to be discounted for a long time. Therefore, rapid processing of e-logistics solutions in peak periods is extremely critical.

Stock Accuracy: Let's start with a data that is a source of pride for Sertrans. We work with a stock accuracy rate of one per thousand in e-logistics. Stock accuracy is becoming more critical during peak periods, especially for brands to keep their promises to their customers. Because during this period, the grievance created by a product that has been out of stock due to faulty stock will return to you as a customer complaint and therefore unhappy customer. That's why accurate stock management becomes more important than ever in peak periods.

Experience, speed, flexibility and stock accuracy are just some of the most important concepts of e-logistics, especially during peak periods. Is the subject limited only to these, of course not? We tried to provide information only on the most important topics. It is essential to work with the right business partner to manage this very complex process correctly.