Sertrans Blog - Discount Period Success Guide
which are eagerly awaited by shoppers around the world, have started. As
Sertrans Logistics, we are pleased to share this guide with you, with our more
than ten years of experience in e-commerce and e-commerce logistics, so that
you can spend the discount period with the highest efficiency and
This special discount
period, in which most companies increase their sales by more than 100%, is
considered to be a great promotion period for brands that can use the
In this period when
you need to pay attention to some important points that will make you stand out
among other companies, we want to convey our experiences to you with our fast
and high-capacity service quality.
Let's take a look at
Adgager's research on how the 2019 discount period is in Turkey. While 46% of
the participants in the study shop from e-commerce sites, 35% of them stated
that they do not shop. 45% of women and 47% of men shop online. Clothing is at
the top of the top shopping categories in e-commerce, with a ratio of 61%. This
ratio is followed by technology with 33% and shoes category with 29%.
As a brand that
serves many local and global brands in the field of e-commerce logistics, we
have demonstrated our ability and capacity in e-commerce logistics with the
number of employees and product outputs in the 2019 discount period. In the
62,500 square meter e-commerce logistics warehouse, 972,709 orders were
dispatched with 1,500 personnel. Operations were carried out with a 99% on-time
delivery rate to cargo and an error rate of 1 per thousand in stock accuracy.
The figures we expect
to be realized in November this year are much higher. In our 75,000 square
meter e-commerce logistics warehouse, we have prepared all our business plans
to realize 1,800 personnel and an estimated 4,000,000 orders.
In a study conducted
by Xsights for Marketing Turkey, 61% of the participants stated that they would
benefit from the discount period. 85% of the participants state that the
discount opportunity convinced them. We have a motivated consumer base in
purchasing. We have compiled some tips that will bring you more sales during
this busy period.
If you are looking
for a business partner in the field of e-commerce logistics, regardless of the
scope of your needs, Sertrans has specific solutions for your business.
You can learn the
details of what you need to do to successfully complete this year's discount
period by reviewing the discount period success guide we have prepared for
Click to View Guide.