Sertrans Blog - The Importance of Speed in E-Logistics
Needless to say, “speed” is the most important concept in e-commerce logistics in today's world. However, while we were thinking about these, the pandemic process turned everything upside down. Now, speed has gone beyond necessity and reached a different dimension. It would not be a false statement to say that the e-commerce volume, which has increased tremendously after the pandemic, caused difficulties in logistics processes. Many brands experienced serious speed problems because they did not have the infrastructure to respond to this unusual demand. Sales may have increased, but there have been serious increases in the number of unhappy customers due to delayed product deliveries as well as increased sales. At the end of the day, the number of unhappy customers rose as the speed decreased.
If you want to make room for yourself in e-commerce, you have to be fast. According to previous researches, fast shopping is one of the most important concepts for online shoppers. According to a recent study, 63% of online shoppers surveyed show that they expect delivery within three days of ordering. More is a bad experience for them and one of the biggest obstacles to re-intake. E-commerce businesses that find themselves in this world need to know that speed is more important. Continuous three-day (or faster) fulfillment cannot be easily accomplished and this requires a supply chain that can achieve the ultimate goal.
Proper execution is essential for supply chain management. But fully adopting it can sacrifice speed at some point. To compensate for the increased speed demand, companies offer innovative and customized solutions to their customers by increasing their warehouse network and carrying capacity with 3PL services that increase speed and provide almost perfect accuracy. Of course, it is not always easy to do this. Because it is possible to establish a functioning structure with serious experience and quality human resources. Although it is easy to create the right human resource, it is unfortunately not possible to create a very correct structure when this human resource is not blended with experience.
As a result, since speed is the sine qua non of e-commerce, it has become the most important KPI for a successful e-commerce logistics infrastructure provider. The slightest glitch that may occur during the race, which starts from the moment the customer completes his order, may cause you to lose all the races. That's why working with a logistics service provider has become more critical than ever for a successful e-commerce operation. Sertrans is ready to serve you in the field of e-commerce with its infrastructure that is accustomed to doing high volumes, the ability to produce fast solutions during peak periods, advanced business style, trained human resources and 10 years of e-commerce logistics experience.